How Google's New Search Warnings Could Fight Misinformation
How Google's New Search Warnings Could Fight Misinformation
As part of a larger effort by Big Tech to counter online misinformation, the tech giant announced in a blog post that it has trained its systems to detect when there isn’t enough information about an evolving situation online to provide reliable results.
"We’ll now show a notice indicating that it may be best to check back later when more information from a wider range of sources might be available," the company said on its blog.
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According to Pew Research. Because of that, accuracy matters—even in search results, which many consumers rely on to find credible news outlets and reliable information about current events.
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"I think this just makes it clear that Google has some sort of accountability or responsibility," director of the International Fact-Checking Network and international programming at the Poynter Institute, told Lifewire by phone.
One of the main benefits Örsek saw for consumers in Google’s new search notifications was the context it would add for readers who might not understand how information changes as developing situations evolve.
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"It’s a little different than what Facebook has with their [fact-checking] program rating content individually," Örsek said. "Here, Google is following a different approach by basically going after the topic and letting users know that the topic does not have enough credible sources yet."
While Örsek said Google’s efforts are a good start, he expressed concerns about the misinformation surrounding COVID-19 last year and said he would like to see changes made to the search engine’s algorithm to prioritize reliable information once it’s been established.
Matthew Hall, national president of the and editorial and opinion director for , agreed that Google’s effort to label developing news is a good start, though he expressed reservations about future algorithmic changes.
Hall said that the practice of labeling breaking news isn’t new in the world of journalism—it’s used regularly to prevent misinforming readers.
"I think it’s important to let consumers know when a story is evolving," Hall told Lifewire by phone. "Journalists know that information, early on during breaking news events, is inaccurate. That’s why the best ones have notations at the bottoms of their stories that say when a story has been updated."
Hall stressed that media literacy and journalism training are both important for rebuilding trust in the media after it earlier this year in national polls.
"People look to different places for news, and they make decisions on which outlets to follow based on integrity, reliability, dependability, and fairness," Hall said. "To the extent that we can foster all of those things by admitting that we’re trying to do the best job we can as information evolves, but acknowledging that it will change and that we may make mistakes, but we’re going to correct them—all of that is super important."
Although Hall said he appreciates Google’s efforts to increase awareness about developing news, he expressed concerns about what the future could hold as tech companies continue looking for solutions to misinformation.
"There could be an issue if they start defining what a reliable source is or looks like, or if they’re picking one outlet’s version over another beyond the way their algorithm has always done," Hall said. "I do think this is an appropriate step as they’ve laid it out, but if it started to get into how to define what’s reliable or which [outlets] are reliable, it could start to become problematic."
Still, Hall said he welcomed the current changes from Google.
"We all need to know how these things operate and how they can help. But with great power comes great responsibility—and the tech companies need to make changes like this to explain things too," he said.
After a weekend of using Brave Search, I can see the value of using it for simpler searches, but it still leaves much to be desired for more detailed or location-specific searches.
Brave says it won't collect your IP addresses or search data. The search engine built its own search index without relying on other providers, so it does not track or profile users to serve them targeted ads or use your personal data against you.
Over this past weekend, I exclusively used whenever a question popped up or I wanted to search where to go out for dinner. You can filter your results as top results or local results (Brave Search uses the IP address stored on your device, but says it does not store that address or geo-location on the website).
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